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After finished my PhD in tourism IT at the Hong Kong Polytechnic University, I have been serving as the Head of the hospitality management department at Caritas Bianchi College of Careers and research consultant with government and travel organizations. Even I am working in academia, I am still maintain a close relationship and collaboration with the industry by offering consultancy services to a range of hotel and tourism organizations on tourism and marketing strategies. Currently, I am the Chair of Department of International Tourism and Hospitality at I-Shou University, Taiwan

Prior joining the academia, I have been working in hotel and travel industry for more than 20 years; holding the IT management positions in various international and local chain hotels, and was also the Director of Operations of a local travel agency for seven years, which was the first travel agency in Hong Kong that provide online reservation in 2000. I was involved in daily operation management, openings, system migration, and contingency planning in Hong Kong and China. I also provided consultancy service on operations workflow, strategic planning and marketing plans to hotel, travel organization and government.

 

  • Smart Hospitality
  • Hospitality and Tourism IT Applications
  • E-Marketing / E-Commerce
  • Website Evaluation
  • Search Engine Optimization
  • Quality Management
  • Hospitality Operations Management
My Research Interest 
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I am an eMarketing and information management expert with specialisation in applications in the Tourism, Travel, Hospitality and Leisure industries. My research interests areconsumer behaviour in social media,e-marketing, website evaluation, IT application implementation and search engine optimization.

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About Rosanna

Rosanna Leung