My Research Interest
I am an eMarketing and information management expert with specialisation in applications in the Tourism, Travel, Hospitality and Leisure industries. My research interests areconsumer behaviour in social media,e-marketing, website evaluation, IT application implementation and search engine optimization.
Prior joining the academia, I have been working in hotel and travel industry for more than 20 years; holding the IT management positions in various international and local chain hotels, and was also the Director of Operations of a local travel agency for seven years, which was the first travel agency in Hong Kong that provide online reservation in 2000. I was involved in daily operation management, openings, system migration, and contingency planning in Hong Kong and China. I also provided consultancy service on operations workflow, strategic planning and marketing plans to hotel, travel organization and government.